The goal
What we found
Seven ads say "Today Only". They've said it for over a month.
What it costs: This is the kind of claim Google's own misrepresentation policy is built to catch, and it's the sort of thing a customer notices too. The $0 callout offer underneath it is genuine and on your site, which limits the damage, but the urgency wrapped around it isn't real.
The fix: Drop "(Today Only)" from the ad copy, or make it genuinely true with a real, dated offer.
No call tracking of any kind, on a business selling 24/7 emergency callouts
What it costs: Calls are the actual conversion for an emergency electrician. Without call tracking, and with two numbers printed on the same page, there's no reliable way to know which ad, which page or which campaign is actually producing a booked job.
The fix: Set up call tracking on the number that gets the ad traffic, and settle on one number per page.
A competitor with a much weaker website outranks you by 26 spots
What it costs: Domain authority isn't the constraint here, the page is. A site with almost nothing behind it is beating a much stronger domain because its one page is built to answer the search directly, and yours has 500 pages diluting the signal instead of one page owning it.
The fix: Stop adding more suburb pages. Rebuild the homepage and the emergency page to actually target these exact terms.
EV charger installation, 350 searches a month in Perth. You don't rank for it.
What it costs: An EV charger install is worth $600 at the low end. Even 2 of those 350 searches becoming a booked job a month is $1,200 on a term with zero competition. Also worth knowing, you already run live ads and have a built page for private power pole replacement, a related job type sitting on roughly 1,400 to 1,600 searches a month nationally and currently ranking for nothing, worth prioritising alongside this one.
The fix: Build one page targeting this exact phrase, with a real price on it. See the full page below.
The maths
One fix, done for you
If any of this is worth a conversation, I'm around this week. Fifteen minutes, no deck. If not, take these four fixes and give them to whoever runs your ads, they'll know what to do with them.