Westline Electrical Services

A competitor with a much weaker website ranks #3 for "electrician perth". Yours ranks #29.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

Seven ads say "Today Only". They've said it for over a month.

Google Ads Transparency Centre, advertiser AR00336208047066054657, 9 Sep 2026: Seven live creatives carry "(Today Only)". Earliest last shown 13 Aug 2026, latest 6 Sep 2026, over 4 weeks on the same claim. The words "Today Only" do not appear anywhere on the website, checked directly.

What it costs: This is the kind of claim Google's own misrepresentation policy is built to catch, and it's the sort of thing a customer notices too. The $0 callout offer underneath it is genuine and on your site, which limits the damage, but the urgency wrapped around it isn't real.

The fix: Drop "(Today Only)" from the ad copy, or make it genuinely true with a real, dated offer.

2

No call tracking of any kind, on a business selling 24/7 emergency callouts

Checked directly across the site and its tag manager container, 9 to 11 Sep 2026: Google Tag Manager present. No CallRail, WhatConverts, CallTrackingMetrics or Delacon found. Two different phone numbers, (08) 9220 5201 and (08) 9118 3110, appear together on the same pages, including /contact/ and /24-7-emergency/.

What it costs: Calls are the actual conversion for an emergency electrician. Without call tracking, and with two numbers printed on the same page, there's no reliable way to know which ad, which page or which campaign is actually producing a booked job.

The fix: Set up call tracking on the number that gets the ad traffic, and settle on one number per page.

3

A competitor with a much weaker website outranks you by 26 spots

Ahrefs SERP Overview, "electrician perth", Australia, 10 Sep 2026: electricalcontractor.com.au, Domain Rating 1.9, 40 pages, ranks position 3 electricianinperth.com.au (you), Domain Rating 39, 500+ pages, ranks position 29

What it costs: Domain authority isn't the constraint here, the page is. A site with almost nothing behind it is beating a much stronger domain because its one page is built to answer the search directly, and yours has 500 pages diluting the signal instead of one page owning it.

The fix: Stop adding more suburb pages. Rebuild the homepage and the emergency page to actually target these exact terms.

4

EV charger installation, 350 searches a month in Perth. You don't rank for it.

Ahrefs Keywords Explorer, Australia, 10 Sep 2026: "ev charger installation perth", 350 searches/month, difficulty 0, CPC $2.50, not ranking anywhere in the results checked

What it costs: An EV charger install is worth $600 at the low end. Even 2 of those 350 searches becoming a booked job a month is $1,200 on a term with zero competition. Also worth knowing, you already run live ads and have a built page for private power pole replacement, a related job type sitting on roughly 1,400 to 1,600 searches a month nationally and currently ranking for nothing, worth prioritising alongside this one.

The fix: Build one page targeting this exact phrase, with a real price on it. See the full page below.

The maths

People searching "ev charger installation perth", per month350
An EV charger install, low end price$600
If just 2 of those became booked jobs a month$1,200/mo

One fix, done for you

Page headline
EV Charger Installation Perth, Fixed Price, Licensed Electricians
Meta description
EV charger installation across Perth from a licensed electrician. Fixed price agreed before we start, most homes done in a day.
Opening line
Most home EV charger installs in Perth run from $600, more if your switchboard needs extra capacity first. We check your board on the quote, not after the job's already started.

If any of this is worth a conversation, I'm around this week. Fifteen minutes, no deck. If not, take these four fixes and give them to whoever runs your ads, they'll know what to do with them.